An international manufacturer requested Kasalana to conduct in-depth research into two competitors with respect to a particular product. One competitor had recently opened a new, state-of-the-art factory in Australia and threatened to win greater market share at our client's expense, while the other appeared to have made a strategic decision to focus more heavily on this product as a result of trading conditions. Our research focused on two key issues: the current and planned production capacity of the Australian plant, and the priority given to the product by the UK competitor. After a first phase of extensive research in media and corporate filings, we undertook focused enquiries among a range of sources including former employees, analysts, journalists and regulators (including the local planning authorities in Australia). The findings, which were assessed and cross-checked, gave comfort and direction to our client as they sought to make strategic decisions about their own investment in an overseas manufacturing plant and the likely market for this product.